Bring the noise. Alabama & Auburn game day gear. Shop now

Collection: Houndstooth Collection

A Classic Pattern. A Game Day Tradition.

Few patterns in sports carry the tradition and recognition of houndstooth.

Made famous in Alabama football by legendary coach Paul “Bear” Bryant, the bold black-and-white pattern became a symbol of pride for generations of fans. What began as a classic textile design evolved into one of the most recognizable traditions in college football.

Today, houndstooth is a staple of game day style.

The Saturday Smack Houndstooth Collection celebrates that legacy with creative products designed for fans who love tradition but also want to bring their own personality to the game.

From bold accessories to standout fan gear, every piece in this collection is inspired by the spirit of Saturdays in Tuscaloosa—where crimson, tradition, and houndstooth fill the stadium.

Whether you're heading to a tailgate, walking into the stadium, or watching with friends, our houndstooth designs help you show your game day pride in a way that stands out.

Because some traditions never go out of style.

And houndstooth is one of them.

15 products